Measuring Consumer Preferences Using Conjoint Poker
نویسندگان
چکیده
منابع مشابه
Measuring Consumer Preferences Using Conjoint Poker
W develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency measure and an algorithm to construct efficient CP designs. We compare incentive-compatible CP to incentive-compatible CBC in a series of three experime...
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People who eat out in urban are more common than ever before. However, restaurant foods are often high in calories, and lack for enough vegetables. Moreover, they provide too many calories from animal fat and protein resulting in a high risk of cardiovascular and other chronic diseases. Furthermore, a diet high in animal products contributes to global warming. For these reasons, a vegetarian di...
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This paper briefly introduces the conjoint analysis as a method to measure consumer preferences. Based on the introduction the conjoint analysis is suggested as preference measuring method in product recommender systems. The challenges and limits in applying the conjoint analysis to product recommender systems are analysed and discussed. In the end we present a set of adaptations to the traditi...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2012
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1110.0672